Fundable & Findable with Kevin L. Brown
Should you invest in branding, OR, should you invest in fundraising? What creates greater impact for your cause? The answer often depends on who you ask. There are plenty of fundraising consultants...
View ArticleWhat does it take to be a great fundraising organization?
What does it take to be a Great Fundraising Organization? I’m sure everyone in the nonprofit sector has an opinion on this. It’s one thing to think you know what it takes to be a great fundraising...
View ArticleCrisis Fundraising Lessons from the Front Lines
Arielle Randle knows a thing or two about communicating in and through a crisis. Like so many nonprofit leaders, she cut her teeth on crisis response communications and fundraising during the COVID-19...
View ArticleCreating the Perfect Donor Communication
We nonprofit marketers have sweated and tested to create the perfect donor communication. But it doesn’t exist. Humans are so different in so many different ways that there is no perfect donor...
View ArticleA Better Way to Fundraise
“I’m tired of chasing our donors for donations and feeling like all we ever do is ask, ask, ask.” “Our donor retention rates are SO low. I hate that we spend so much money on donor acquisition and then...
View ArticleYES! There IS a better way to fundraise
Hey friends! I’ve been talking a TON lately about creating a better way to fundraise. My team and I are on a mission to increase generosity and impact by creating more effective fundraising...
View ArticleIncreasing Mission Impact
This episode of The Rainmaker Fundraising Podcast is a little different, but no less insightful (I hope!). Instead of interviewing another leader in the nonprofit sector, I invited my friend Julie...
View ArticleFrom Barely Surviving to Thriving with Rev. Jeremy Montgomery
This conversation with Rev. Jeremy Montgomery, MBA-MA, President/CEO at Sunday Breakfast Rescue Mission in Philadelphia, PA, is a deep-dive into change leadership like you’ve never heard before! When...
View ArticleCOVID’s impact on Food Bank Fundraising, with Matt Hackler
Matt Hackler is Vice President of Strategic Capacity Building with Feeding America. Like many of us, Matt says he “fell into” fundraising before joining Feeding America. In his current role, Matt leads...
View ArticleNonprofit Email Strategy with John Walsh
John Walsh is one of the most innovative digital marketers in the nonprofit sector today. He currently leads email marketing at one of the world’s largest Evangelical ministry organizations. In this...
View ArticleUsing the mail to sell monthly giving (Tip #36)
Offer a monthly giving option on your reply device. Don’t expect to convert a significant portion of your file to monthly giving this way, but you’ll pick up a few monthly givers here and there. Even...
View ArticleKeep the main thing the main thing in your fundraising appeals (Tip #35)
Todd Duncan, a well-known sales and leadership trainer has a saying: keep the main thing the main thing – and the main thing is selling. That philosophy holds true for direct mail fundraising as well....
View ArticleWhy emotional copy gets more response (Tip #34)
Donors make initial decisions to give based on emotion, not logic. Write your direct mail copy with the goal of engaging the donor’s emotional triggers to compel action. Donors validate their initial...
View ArticleFrom Barely Surviving to Thriving with Rev. Jeremy Montgomery
This conversation with Rev. Jeremy Montgomery, MBA-MA, President/CEO at Sunday Breakfast Rescue Mission in Philadelphia, PA, is a deep-dive into change leadership like you’ve never heard before! When...
View ArticleCOVID’s impact on Food Bank Fundraising, with Matt Hackler
Matt Hackler is Vice President of Strategic Capacity Building with Feeding America. Like many of us, Matt says he “fell into” fundraising before joining Feeding America. In his current role, Matt leads...
View ArticleNonprofit Email Strategy with John Walsh
John Walsh is one of the most innovative digital marketers in the nonprofit sector today. He currently leads email marketing at one of the world’s largest Evangelical ministry organizations. In this...
View ArticleOne quick way to keep your direct mail from looking like junk (Tip #48)
Avoid looking like junk mail by using a live bulk rate stamp instead of an indicia on your mail. The stamp adds minimal additional cost and could significantly lift your response and income. The post...
View ArticleWrite better direct mail copy (Tip #47)
Your direct mail fundraising copy shouldn’t be about you. As much as you might want to show donors how amazing your organization is, all the great you’ve done in the world, and what your future goals...
View ArticleWant to improve your fundraising copy? Do this. (Tip #46)
After you write your letter, put it aside for a while. Come back to it the following day (or week) when you have a fresh perspective. Then edit it in brutal fashion. Cut every unnecessary word....
View ArticleYes, your direct mail letter needs a P.S. statement! (Tip #45)
Always include a P.S. in your letter. Use the P.S. as an immediate call to action. Since most people scan a letter (the intro, bolded/underlined copy and the P.S.), the last chance you have to compel...
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)
